#97: Build the Community, Not the Product

Ahead of the Titan Games at the Sydney Fitness Expo, Mets sits down with Ceri Cummings — Welsh-born army veteran, ex-professional rugby player, founder of BOLT Fitness and co-founder of The GOAT Co ("The Greatest of All Tapes"). From 11 years in the army and touring the world playing rugby, to a career-ending elbow, to building one of WA's biggest fitness communities, Ceri's story is a masterclass in reinvention, discipline and building brands people belong to.In this episode:11 years in the army, a tour of Iraq, and rugby around the worldThe elbow injury at 28 that ended his playing career — and started everything elseWhy he builds community first, product second (and how that shaped GOAT)The truth about nasal breathing for performance, recovery and sleepIs HYROX a fad or here to stay? Why Ceri went all-in earlyCoaching that actually changes lives vs. cheerleadingSurrounding yourself with the right people — mentors, rooms and levelling upHis five pillars for life: Mindset, Evolution, Accountability, Non-negotiables, TrainingKnowing what you're NOT good at — and building the right team around you🏆 Catch Titan × GOAT together at the Titan Games, Sydney Fitness Expo this weekend.🎙️ Now on YouTube, Spotify & Apple Podcasts.Follow Titan Fitness: 📍 Coogee, Sydney 🌐 https://titanfitness.com.au#ElevateWithMets #Podcast #TitanFitness #CoogeeGym