97. Building a Brand that Celebrates Your Roots with Katie Beal Brown

Today we have a special guest coming to us all the way from Texas! On this episode, Katie Beal Brown shares her journey and advice of building a brand that celebrates your roots.Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. With years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River, celebrating her roots in West Texas. Lone River pioneered the tequila-style hard seltzer category with its introduction of Lone River Ranch Water and more recently Lone River Ranch Rita. Lone River now leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to lead the business on a day-to-day basis, as CEO of the brand and works closely with Diageo leadership to build further on Lone River’s success.In this episode, we’ll chat about:The story of her pivot from working in advertising in New York to moving back to Texas to launch an entire brand and journey Measuring success by how far we’ve come and what we’ve already accomplished instead of what’s yet to comeAs an entrepreneur, having to get comfortable making decisions with an element of unknownThe power of a brand and having a story behind it to tell Finding ourselves right where we’re at and focusing on belonging instead of fitting inResources & Links:The Gap and the Gain by Dr. Benjamin Hardy & Dan Sullivan [affiliate link]Learn more about partnering with me as a speakerInquire about advertising on the Climbing with Coach Kiah podcastCheck out the Backroad Cowgirls site!Shop the Coach Kiah Store. Use code climb10 for 10% off your first purchase!Download a FREE Habit TrackerConnect with Katie: On Instagram @ranchwaterOn Instagram @katiebealbrownConnect with Kiah: Follow on Instagram @coach_kiah and FacebookSign up for my email newsletter!Check out my websiteSome of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.Make sure to hit subscribe so you don’t miss out on future episodes. If you like what you heard, take a moment to leave a 5-star review!Find the complete show notes here: https://www.coachkiah.com/blog/building-a-brand-that-celebrates-your-roots-with-katie-beal-brown