#97 - Choosing An Accounting Niche

As a profession, accountants have historically been pretty general in their knowledge, providing general accounting, consulting and tax services to as many clients as possible. As an accountant, you might also value a wide range of knowledge and expertise, taking varied CPE courses and webinars to further your general knowledge and value as a professional. But in this time of technological advancement and Covid-related economic struggles, choosing an accounting niche might be exactly what you need, whether you are starting out or have years of professional experience. In an ever changing world, choosing a specialty or a particular industry to service can help alleviate the overwhelm and confusion that often comes with trying to be everything, for everyone. This week on the CPA MOMS Podcast, I discuss the advantages of choosing an accounting niche and suggestions on how to choose one.