#97 Crafting a Winning 2024 Website Action Plan & Mastering SEO Tools

Welcome to Episode 21 of the '90-Day Website Mastery Podcast'. In this episode, Jonny Ross and Pascal Fintoni dive deep into the essentials of crafting a winning website action plan for 2024. They also explore mastering SEO tools to enhance your website's performance. This episode is packed with actionable advice, insightful discussions, and practical tools to elevate your website in the new year.Segments:Creating a Meaningful Website Action Plan for 2024Jonny and Pascal discuss the importance of a structured and inspiring website action plan.Key focus areas include platform usability, SEO optimisation, and aligning content with audience needs.Insight into the 90-Day Website Mastery Healthcheck methodology.90-Day Website Mastery HealthcheckMastering SEO Tools for Website OptimisationExploration of essential SEO tools like Screaming Frog SEO Spider and GoPro's Quik app.Discussion on how these tools can streamline website management and content creation.Links to tools: Screaming Frog SEO Spider, QUIK by GoPro2024 Website Trends and Mobile SERP InnovationsAnalysis of the latest website trends for 2024, including new mobile search engine result page layouts.Discussion on how these trends influence website design and user experience.Website Call to Action: Immediate Enhancement StrategiesJonny's suggestion: Implement gated content for lead generation.Pascal's advice: Compile a retrospective and forecast article involving customer and influencer feedback.Outro:Jonny and Pascal wrap up the episode, inviting listeners to implement the strategies discussed. They encourage feedback and sharing updates on website enhancements for potential shoutouts in future episodes.Further Resources:Visit 90 Day Marketing Mastery for more information and to book a discovery call.Connect with Jonny Ross on LinkedInConnect with Pascal Fintoni on LinkedInCall to Action:Share your questions, app preferences, and website links after implementing the suggested changes.Subscribe, like, and share the podcast to support us.Stay tuned for our next episode, and in the meantime, enjoy a fun video and audio montage.Timestamps:Creating a Meaningful Website Action Plan (00:01:30)Jonny and Pascal discuss the importance of creating a meaningful website action plan for 2024 and share insights on the key elements to consider in the plan.Recent Mobile Search Trends (00:13:43)Pascal shares insights on recent mobile search trends related to website management and optimization, including changes in Google's mobile search results and highlights 20 website design and user experience trends for 2024.The timestamps covered in the podcast episode transcription segment are provided above with the corresponding topics and their start times.Bold Typography and Depth in Design (00:19:17)Discussion on the use of bold typography and creating depth in website design, influenced by television and social media.Website Engine Room Tools (00:21:24)Recommendations for website management tools, including Screaming Frog SEO Spider and Quick, a video editing app.Gated Content Strategy (00:25:07)Advice on gating valuable content behind a signup form to generate leads and potential future clients.Industry Data Utilization (00:27:43)Utilizing industry data for retrospective articles and engaging key contacts for contributions, with a focus on reputation management.Conclusion and Call to Action (00:28:25)Closing remarks, encouraging feedback, sharing, and subscription, and promoting the 90 Day Website Mastery program.