97: Customer Re-Engagement: How To Activate Dormant Users

You win a customer. You onboard them. They use your product for a while, at least. Then product usage slows. Logins become less frequent. Eventually, they stop showing up altogether.Customer re-engagement sounds simple on paper, but bringing dormant SaaS or cloud-based users back takes more than another email campaign.In this episode, host Jenn Mancusi sits down with Sumeeta Kumar, who previously led growth product marketing at Atlassian, Hulu, and Twitter, to discuss what it takes to build an effective customer re-engagement strategy.Together, they explore how to build empathy for dormant users, create customer re-engagement programs that drive product adoption, and the unexpected habit Sumeeta says has made her a better marketer across the board.If you're responsible for customer re-engagement, retention, or lifecycle marketing at a SaaS company, this episode is worth your time.🔗 Mentioned in this episode:Sumeeta Seeks → https://www.sumeetaseeks.com/👤 Connect with us: Sumeeta → ⁠⁠⁠https://www.linkedin.com/in/sumeeta-kumar/Jenn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠http://growgetter.io