97. How Small Brands Win Against Big Food With Greg Steltenpohl, Califia Farms and Odwalla

97. You're competing against billion-dollar brands—and wondering how you can possibly win. Here's why small, mission-driven CPG brands have the advantage. In this episode, I sit down with Greg from Califia Farms to unpack how disruptive brands level the playing field in crowded categories. We dive into plant-based innovation, brand storytelling, premium positioning, and why loyal consumers are more valuable than shelf space alone. You'll learn how to build a brand that stands for something bigger, how to differentiate beyond flavor extensions, and how to use shopper insights to become a category leader—not just another SKU. We also discuss how plant-based trends, gut health, and clean label innovation are reshaping the dairy case and driving sustainable growth. If you want to compete toe-to-toe with Big Food—and win—this episode is your roadmap. Get instant access on the show webpage: RetailSolved.com/session97