97: How the 2020 Fires & COVID Impact the Grape Market

In mid-April 2020, the grape market saw its highest bulk inventory at 23 million gallons. By November that quantity had reduced significantly to 8.5 million gallons. Audra Cooper, Central Coast Grape Broker and Partner at Turrentine Brokerage explains how the grape market has been on a roller coaster throughout 2020. At the beginning of the year, most varieties and regions in California were in drastic oversupply. The onset of COVID lead to pantry loading as people increased wine consumption at home. Summer fires reduced fruit supply, skyrocketed bulk wine sales, and leave a lot of questions around what the quality of the 2020 vintage will be. Although many wine brands learned proactive techniques to manage smoke taint over the past few years, the industry still lacks standardization in regards to smoke taint testing. References: 73: Smoke Impact on Wine (Podcast) 65: Winegrape Brokering and Todays Grape Market (Podcast) Audra Cooper SIP Certified Smoke Impact in Grapes and Wine | ETS Laboratories Smoke Taint: How Much Smoke is Too Much? | Craig Macmillan, PhD Turrentine Brokerage Get More Subscribe on Google Play, iHeartRADIO, iTunes, Spotify, Stitcher, TuneIn, or wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.