97: How to Gain Referrals from Photographers in the Wedding Industry

When you're not getting consistent planner referrals yet, your next best (and most overlooked) opportunity is right beside you: the photographer. In this episode, Rich Lander of Chard Photo shares exactly what makes him refer one filmmaker over another—and how wedding videographers can stand out through service, communication, and collaboration.✅ What You’ll Learn:✅ Why photographers can be a major referral source✅ What photo teams value in video collaborators✅ How to build trust and avoid friction on the wedding day✅ Tips for becoming a “go-to” vendor in your market✅ How to grow through relationships, not cold outreach🎯 Want to be the filmmaker photographers love working with?Start building the kind of relationships that lead to consistent referrals.🔗 Learn more: thelevelupco.com📲 Follow Rich: @chardphoto | Follow us: @thelevelupcoTimestamps:00:00 – 04:00 | Introduction04:00 – 12:00 | Why Photographer Referrals Matter12:00 – 20:00 | What Photographers Look for in Video Teams20:00 – 28:00 | Behind-the-Scenes Dynamics That Build Trust28:00 – 35:00 | Earning Referrals Through Value35:00 – 39:00 | Final ThoughtsThe next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.The Level Up Co. Resources:- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle- Elevated Shot List: https://thelevelupco.com/elevated-shot-list- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework- The Luxury Pricing Mini Course: https://thelevelupco.com/resetConnect with Taylor , Kelley + The Level Up Co.:🔗Instagram: https://www.instagram.com/thelevelupco/🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/🔗Kelley's Instagram: https://www.instagram.com/618studios/💻Website: https://thelevelupco.com/