#97 - How to win the fight against plastic waste with Boris Jebsen

Every year we produce almost 400 million tons of plastic. According to some estimates as much as 50% of this is single-use. And once this plastic ends up in the bin only 10% is recycled. Entrepreneur Boris Jebsen realised that something has to change if we are to avoid irreversible damage to our planet. Having founded one of the largest tech conferences in the world, with a presence in 26 locations worldwide, he’s no stranger to single-use plastics. From packaging to disposable forks, he spent years watching waste pile up. But he’d had enough of this throwaway culture. With his latest venture 1less, Boris is using smart technology to establish circular economies for events. The goal driving this: helping to minimise plastic waste in professional settings. Does communicating around sustainability topics appeal to you? Want to hear about changing mindsets when working with slow-moving, traditional stakeholders? Tune in to the latest episode of Speak Like a CEO to hear Oliver, Lena and Boris discuss: - Why businesses struggle with sustainability communications in 2021 - How 1less employs cutting-edge technology to reduce plastic waste - Communicating to change mindsets around waste and recycling - Building and scaling one of the largest tech conferences in the world _____________________________________________________________________________________ Are you passionate about a topic that you want to make heard more strongly? A good way is to start is by building your personal brand. Become Unignorable and check out Olivers book offer including 4 bonuses to set you up for success at www.oliveraust.com/unignorable