#97: Influencing Like a *Birkin Bag* w/ IG Influencer Helen Berkun

Besides having the same name, what do an Hermes Birkin bag and Helen Berkun have in common? They both have game in the world of influence. Helen's originally from Ukraine - so we discussed why the US is often messing with Ukrainian politics.  We also touched her expertise in Editorial Fashion and using her experience to begin her influencing career. I went deep into the psychology of influencers, why Helen does it and how she uses her platform to influence people. At the end of the day, influencing IS a business...but how does Helen use her elevated way of life as a positive platform? Listen down below! SHOW HIGHLIGHTS: 1:21: Helen’s Cultural Background+ why is Ukraine always involved in US politics? 4:28: Helen Using Her Expertise in Fashion to Start a Business 9:29: Helen Starting her career 16:00: Helen getting into influencing 21:57: how does Helen use her platform to positively influence her follower’s life 32:40: Helen’s Background in Editorial Work 36:40: Turning Influencing into A Business 42:00: Hustler Mentality 47:05: Making it on Instagram 49:57: Where you can follow Helen!