97 - Innovating User Experience: The Key to Successful B2B Sales with Spryker's Elena Leonova

Your host, Thomas Watkins, talks with the CPO of Spryker, Elena Leonova. Elena shares her journey from a business analyst in Ukraine to a product management executive in the U.S. She discusses the complexities of B2B commerce, especially for high-value products requiring a consultative sales approach. Elena emphasizes the importance of user experience and innovation in product management. She discusses continuous learning and a plan for a follow-up meeting to explore potential collaboration, highlighting the value of networking in the field.Learn more about Elena's work HERE.Connect with Elena on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.