97: Jennifer Dawn | How to Optimize for Profit in 2019

What makes for a successful business? Coach, author, and speaker Jennifer Dawn says too many entrepreneurs need to change their idea of what success really means, as well as the mindset and practical strategies they’ll use to achieve it.Jennifer has built two multimillion-dollar companies (with a third on the way) and even had tremendous success in a corporate position (although the experience still soured her from ever going back to that world).Her passion is helping entrepreneurs find the same level of success without sacrificing what’s most important. One essential element is something Jennifer says 80% of entrepreneurs don’t do. We take a deep dive into that, as well as…How to use bad experiences to bounce backMaking your own rules as an entrepreneurWhy you can’t hold yourself truly accountable – and who to turn toThe wrong way to set goals (that you think is right)And more