97: [Part 1] MLM Product Funnels: Assets...

We have a very special four-part series that we're doing here...   And this is gonna be part ONE. It's gonna be dripped out over the episodes here.   VERY stoked for you guys to be here.   We're gonna dive into MLM product funnels.   One of the biggest questions I get asked is, "Stephen, you focus quite a bit on the recruiting side. Why don't you talk more about the product sales side?"   And the reason is that I've found is that if somebody is able to recruit, the same principles apply and they are transferable over to selling the product itself.   If I can get someone to be auto recruiting, selling the product, it's the same principle. It's very, very easy to go do it.   If they can only sell the product, though, a lot of times it's harder for them. I don't know why it seems that way. Maybe it's not true, but it seems that way.   If I can get them to recruit, the product side's pretty easy.   I wanted to do a four-part series teaching you guys how I do my MLM product funnels and how I would design that for yours.   How to design these MLM product funnels so that you can auto sell.   It's the same model I've used in other industries, as well, and it's the reason it's so powerful.   MLM PRODUCT FUNNELS   If you’re in Secret MLM Hacks, you saw me go into this a little bit. And it's one of the benefits of being in the Secret MLM Hacks program.   When I start seeing that there's a spot-check training needed, I wanna dive into that.   I'll create the program. Then, I step back to see what are they not understanding.   Okay, cool, let's go make training specifically on that. I decided to take this one piece out of it and say BOOM, here it is, because it makes me really, really sad... MAD that this is not mainstream.   And a lot of times people are super afraid of doing this.   I know why, and I'm gonna talk about it right during this very first session.   It's because they're afraid of Facebook and saying things like MLM or their product name or they can't say the name of their product online. That's fine.   I'm not saying to break that rule.   Or they're like, "Hey, I'm not allowed to drive traffic to my distributor checkout page." Then don't.   What I'm about to share with you and teach you is such a big deal.   Take the environment as it is. Accept it, and then, do something about it.   But most of the time, people were like, "I won't do it because I can't do x, y, z, online."   Then find another way!   That's what this series is about. It's four parts and this is part ONE of the series.   We're gonna go dive into a little bit about the environment scenario.   The reality that MLM's in, in regards to the Internet, and does it work, can it work, will it work, why will it work if it does?   I want you to see a lot of the realities that are in there.   MLM PRODUCT FUNNELS DISCLAIMER!   Full disclaimer, full disclosure with this, I'm NOT a lawyer. I'm not a legal person. I'm not your MLM.   Hopefully, everyone feels disclaimed.   This is a  15-minute lesson that will really help you understand some of the scenarios and environments that we're really in and how I don't try to break the rules or be sneaky.   I just accept it and do something about it.   I think it's gonna be powerful for you to take notes on this.   There was a guy on the show a while ago. What was cool was that he's like, "Yeah, I took those "principles you were talking about," and he's like, "I took my team volume from $8,000 dollars a month "to $130,000 a month," or something like that.   I was like holy crap, I thought you doubled. You went from $8,000 to like $130,000 in team volume and it was only three or four months using these types of principles.   It's really powerful.   If you guys wanna learn how to do this stuff for real, full time, all out, go get the program at secretmlmhacks.com.   This should give you a taste, as well. So you can see what it will be about.   I'm gonna share with you guys the secrets on how, honestly, us Internet marketers play the MLM game.   I love MLM, obviously; otherwise, I would not have created this.   But we don't play it, probably, the way you've been taught.   TRADITIONAL MLM PRODUCT FUNNELS   How is it that traditional MLM teaches you to sell supplements?   If you're like, "Hey, Stephen, I still wanna talk to friends and family." That's fine, what I'm teaching you how to do here is not talk to them if you don't want to.   Once you run out of your warm market, what do you do?   Auto recruit.   Personally, I've had five, six people join us in the last two days.   I do what we're teaching you. I have a huge issue with people on the Internet when they're like, "I'm gonna teach you how to do x, y, and z," and then, you find out they're not actually building a downline.   I don't wanna learn from them; I wanna learn from the person who's doing it. Who's in the weeds with me and just further down the road.   That's why I'm going and doing this stuff, and that's why it's been so fun.   So how do you sell supplements in the traditional method?   The traditional method of doing that is friends and family…   If it works, I'm not saying it's bad, but…     SELLING IS LIKE A DRAG RACE   Have you ever been to one of those car races, like a drag race?   I grew up in Denver, Colorado in Littleton, and there's this really cool drag race, a famous course. It's probably about 15 minutes from where I grew up. It was right on the side of this mountain.   It's super cool. What was crazy is you could see in the evening times, as these drag cars would take off, the fireball coming out of the back of these cars.   You could see the glow of it just on the highway. I mean, you could see when stuff was going down on this drag race course; it was really cool.   So let me ask you a question real quick...   Let's say I have a drag race car verse a Prius.   Who's gonna win?   It's actually a matter of time, isn't it? To answer this question, technically, they're both gonna hit the finish line.   Who's going to win is a matter of TIME.   What I'm trying to tell you here is there's nothing wrong with selling the way that MLM traditionally teaches you to sell a product.