#97 Robert Lis - porozmawiajmy o... opakowaniach

What this episode covers

Przez wiele lat marketing B2B kojarzony był z zamawianiem gadżetów, drukowaniem katalogów i organizacją imprez, konferencji i wyjazdów incentive.Jak robić marketing B2B oparty na wartości?Czy istnieje Value Based Marketing? A co jeśli produkt jest pozornie mało sexy oraz przyklejona jest do niego łatka, że zagraża życiu. Gościem 97 odcinka programu #HerraOnAir będzie Robert Lis - Marketing Manager Mondi Corrugated Poland. Porozmawiamy o opakowaniach, kartonach, e-commerce oraz o tym czy gdyby Hanka wjechała w produkty Mondi, to nadal by żyła?Czego między innymi dowiesz się z tego odcinka?- czym zajmuje się firma Mondi- co jest dzisiaj głównym wyzwaniem e-commerce z perspektywy producenta opakowań- jak należy podchodzić do wyboru opakowania- jaki wpływ na sprzedaż i postrzeganie produktu ma dzisiaj opakowanie

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Frequently Asked Questions

How long is this episode of Herra On Air?

This episode is 1 hour and 34 minutes long.

When was this Herra On Air episode published?

This episode was published on February 11, 2020.

What is this episode about?

Przez wiele lat marketing B2B kojarzony był z zamawianiem gadżetów, drukowaniem katalogów i organizacją imprez, konferencji i wyjazdów incentive.Jak robić marketing B2B oparty na wartości?Czy istnieje Value Based Marketing? A co jeśli produkt jest...

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