#97 Shrimp cereal? How Not To Handle a PR Crisis in Your Company

Imagine sitting down for breakfast, and pouring yourself a bowl of your favorite cereal - which happens to be Cinnamon Toast Crunch. - you know, those cute dancing, talking wheat blocks on TV that are probably more parts sugar than wheat.What the heck, you can work it off in the gym.As you pour out your little squares of sugary goodness, a couple of foreign objects gets poured out alongside them. "Whaaaaat?" you think to yourself. Upon closer inspection it's obvious that these foreign objects are in fact ...shrimp tails. What on earth these crustaceans are doing in your General Mills cereal is a big question indeed.  Of course the question was immediately asked on Twitter with photos of the offending crustaceans and the now abandoned bowl of cereal.As you can imagine the incident very quickly went viral. Millions of shares. Ok whatever. Crazy stuff does happen. and when it does as CEO you have to roll up your sleeves, take charge and make things right.  But finding shrimp in a bowl of cereal is not the crazy part of this story. The way General Mills' handled complaint is the crazy part. You won't believe their response.  Listen to this episode and learn what not to do next time you've got a PR disaster to mop up ...GET  MORE MARKETING & SALES  TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.