#97: The 8 steps to building a wildly successful monthly giving program, with Dave Raley

Send us Fan MailIf you’re tired of riding the revenue rollercoaster—where your nonprofit’s cash flow is always dependent on a few key fundraising campaigns during the year— your big opportunity is building a strong monthly giving programGrowing recurring giving not only smoothes out your cash flow year round, it also increases the lifetime giving of your donors. And it’s a direct pipeline to mid-level, major and legacy gifts.But building a strong monthly giving program requires some thought and care. You can’t just build it and expect people to come.That’s why we’re talking to Dave Raley from Imago Consulting on the podcast today. He’s been building monthly giving programs for almost two decades. And he’s writing the book on it. On today’s chat, Dave goes through 8 crucial steps to building a monthly giving program that will actually become a valuable asset for your organization.In our chat, we get into:The 3 kinds of monthly giving programsThe problem most nonprofits face when designing a monthly giving programEverything you need to take into consideration before launching a programHow to name your programHow to structure the offer and value proposition How to recruit donors to join the monthly giving program To learn more about Dave and his work, you can connect with him on LinkedIn. —➡️ Join our FREE training on how to build a fundraising flywheel that can 2x your revenue—without hiring more fundraisers or changing your tech and tools https://flywheel.buildgood.com 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com