#97: The True Cost Of Marketing

It's hard to know what marketing truly costs and what is appropriate for you. It's easy to see large companies blowing a quarter of a million dollars on a marketing campaign and get completely lost in the game. Worry not good contractors. Logan is here today to tell you 7 different aspects of marketing in today's market and how much you should be spending. This whole marketing racket can be confusing, but you don't have to go it alone. Stay tuned.   In this episode, we talk about… Determining how much you need to spend on your website Spending more to get cheaper prices on Facebook Using YouTube ads properly according to supply and demand Tackling the elephant that is Google Ads Taking advantage of email marketing on your own or using a service Utilizing direct mail to physically get in front desired leads What does a lead-gen site really cost?   Links to resources: Vistaprint Google Ads Facebook Ads YouTube Instagram Full Sail Marketing Giveaway Full Sail Marketing Facebook