#97 The Value Iceberg - and pricing

Studies show that ninety percent of an iceberg is below the waterline while ten percent of it remains above the waterline. I liken an iceberg to the total value your prospects get from your services. The ninety percent of the iceberg below is akin to the actual value your prospects would get from working with you while the ten percent is the perceived value they can see, feel, and believe they will get from working with you. How much you can charge for your services is first tied to the perceived value (the tip of the iceberg) they can see and feel. So if your prospects can’t perceive enough value from working with you, they won’t agree to be charged a higher price, but if they can see it, they will agree with the price. Are you curious about the relationship between value and price? Do you want to learn how pricing strategies can impact your prospect’s buying decisions? Then you won't want to miss this episode! In this episode, we dive into the factors that determine the value of products and services, and how pricing captures a share of that value. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu  Click here to download 🤜 https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa Check out my YouTube channel: https://bit.ly/3tMWElW