97 | When to Hire a 3PL vs. In-House Logistics Coordinator

At some point, almost every growing CPG brand asks the same question: Do we actually need a third-party logistics provider, or can we keep handling this ourselves?The answer isn't always straightforward, so let's break down:What a 3PL actually doesThe signs you've outgrown managing freight on your ownThe biggest misconceptions brands have about outsourcing logistics Whether you're shipping your first retail order or scaling into national distribution, this episode will help you evaluate if partnering with a 3PL is the right move for your business.If you've ever wondered whether a 3PL is an unnecessary expense or a strategic investment, this episode is for you!Follow Zipline Logistics: https://linktr.ee/ziplinelogistics