971: Why B2B Buyers' Don't Like Being Sold To, with Peter...

What this episode covers

Peter Strohkorb is a Sales Acceleration Expert and author of the titled Smarketing - Sell smarter, not harder: For CEOs, Business Leaders, Sales Executives and Marketing Leaders who want to boost Sales Performance. In today's episode Peter and I talk about why he believes that modern B2B buyers don’t like being sold to any longer. And why B2B buyers' tolerance for cold solicitations is completely gone. We dive into why buyers, rather than being ambushed, now want to be educated, guided and advised by someone they perceive as a subject matter expert to help them make informed purchasing decisions. We dig into how sellers need to adjust their selling process to reflect their buyers' buying process. Then Peter and I dive into the 10 steps in his Smarketing Buyer Focused Sales Funnel. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

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Frequently Asked Questions

How long is this episode of Sales Strategy & Enablement by Revenue.io?

This episode is 43 minutes long.

When was this Sales Strategy & Enablement by Revenue.io episode published?

This episode was published on September 17, 2021.

What is this episode about?

Peter Strohkorb is a Sales Acceleration Expert and author of the titled Smarketing - Sell smarter, not harder: For CEOs, Business Leaders, Sales Executives and Marketing Leaders who want to boost Sales Performance. In today's episode Peter and I...

Can I download this Sales Strategy & Enablement by Revenue.io episode?

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