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#974 - A New Approach to PR episode artwork

EPISODE · Mar 5, 2024 · 11 MIN

#974 - A New Approach to PR

from More than a Few Words · host Lorraine Ball

Did you miss this conversation from my archive? Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you.  My guest Mickie Kennedy explains it is not by sending another boring release about your product or service. You need to be creative, finding a unique angle.  One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story.  Another tip is to look for industry blind spots, things no one in the industry is writing about.

Episode metadata supplied by the publisher feed · Published Mar 5, 2024

What this episode covers

Did you miss this conversation from my archive? Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you.  My guest Mickie Kennedy explains it is not by sending another boring release about your product or service. You need to be creative, finding a unique angle.  One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story.  Another tip is to look for industry blind spots, things no one in the industry is writing about.

PodParley-generated summary based on available episode metadata and transcript content.

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This episode is 11 minutes long.

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This episode was published on March 5, 2024.

What is this episode about?

Did you miss this conversation from my archive? Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you.  My guest Mickie Kennedy explains it is not by sending...

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