#979: Capital protection vs. profit prediction: A new approach to Amazon selling

In this episode of Silent Sales Machine Radio, Brian and Robin Joy dive deep into Amazon sourcing strategies, the power of Keepa, and why flipping the script on traditional profit prediction can transform your business. They discuss the importance of capital protection over profit forecasting, how to leverage Keepa's data effectively, and why volatility in the buy box can be an opportunity, not a risk.   Plus, Brian shares his excitement about 3P Mercury and how it's revolutionizing sourcing by filtering ASINs based on approval status, capital protection, and profit potential. If you're looking for ways to streamline your sourcing process and scale your Amazon business with confidence, this episode is packed with valuable insights.   Topics Covered: Why Amazon restricts new sellers & how to build trust The key difference between capital protection and profit prediction How Keepa's pricing history helps sellers make smarter decisions The power of testing ASINs and why historical pricing isn't always the full picture The game-changing features of 3P Mercury for lead filtering and sourcing efficiency How to build business momentum and avoid common pitfalls   Ready to rethink your Amazon sourcing strategy? Tune in now!   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Am I big enough of a seller to justifying putting a policy/legal expert on a monthly retainer? If you are selling online at all, this small investment is likely justified!"   Also, a reminder about this fabulous opportunity just waiting in Orlando for you! ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   Watch this interview on our YouTube channel here: https://youtu.be/yOvGolEzlA4   Show note LINKS:   Ken McAllister's interview is found at SilentJim.com/podcast - #974: Today's guest found our community after struggling on Amazon - but he's doing great now!   SilentJim.com/thesystem - Check out the webinar and lock in the re-launch price! The complete Amazon reseller and Walmart workflow software that minimized the staff required to run your Amazon reselling business and helps the owner (you) become a hands free business owner! The System automates Amazon reselling.   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   https://SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.   TheProvenConference.com - Join 100's of sellers at our upcoming May conference in Orlando May 29-31st   ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.