98. Client Spotlight: A Sober Coach's Journey from Burnout to a Thriving Business with Shannon Leigh McCabe

In this episode of Booked Out with Bre, I am so excited to continue my series introducing you to the incredible, industry leading clients we serve at my VA agency, ICON & Lightning. Today, I'm sitting down with the amazing Shannon Leigh McCabe, a certified holistic nutritionist and sober coach who is creating a powerful movement for women. Shannon's story is a profound example of turning your biggest struggles into your greatest purpose. As a successful wellness coach, she found herself secretly battling a drinking problem, caught in the grips of mommy wine culture. She shares her raw and honest journey of hiding her struggles, the moment she knew she needed a change, and how she completely transformed her life by quitting drinking. Here’s what you’ll hear from Shannon: Her vulnerable story of going from a health expert to hiding vodka in her office. The turning point that led her to explore sobriety and how it was different from what she expected. How she reframed quitting drinking not as a loss, but as an empowering choice for a happier, more aligned life. The powerful identity shift that was crucial for her success (and why labels matter). How she now combines her 15 years of experience in holistic health with her personal journey to help other women find freedom from alcohol. Her mission to create a space for holistic success, health, and wealth for women. This is a powerful look into the mindset of a mission driven entrepreneur; the exact type of powerhouse client that virtual assistants in my world dream of supporting. It's such an honor to support her business through my agency, and I know you'll be just as inspired by her story as I am! Episode Outline: Introduction: Spotlighting a Powerhouse VA Agency Client, Shannon Leigh McCabe (00:00) Meet Shannon Leigh McCabe: From Holistic Nutritionist to Sober Coach for Women (01:16) Turning a Mess into a Message: The Power of a Mission-Driven Business for Entrepreneurs (03:10) The Truth About 'Mommy Wine Culture' & The Turning Point to Sobriety (04:16) First Steps to Sobriety: Community, Learning & Shifting Beliefs (07:00) The Power of Identity: Why 'Sober Woman' is More Empowering than 'Alcoholic' for an Entrepreneur (09:06) The Physical & Energetic Transformation of Sobriety (10:24) Building a Movement: Helping Women Thrive in Sobriety without Feeling Left Out (11:51) A New Narrative: How Sobriety Can Be Empowering, Not a Punishment for Virtual Assistants and Entrepreneurs (13:53) Supporting All Levels of the Sober-Curious Journey (15:50) How to Connect with Shannon & Learn More About Her Work (17:55) The Client-VA Agency Match: Why This Partnership Works (19:45   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Access My "You're Hired!" VA Portfolio Kit: https://thecaincollective.thrivecart.com/vaportfoliokit/ Apply for the VA Leadership Academy: https://www.breannacain.com/applyvaleadershipacademy/ Connect with Shannon Instagram https://www.instagram.com/shannonleighmccabe/ Website: https://shannonleighmccabe.myflodesk.com/elevate    If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.