98. Focus on Product-Led Growth w/ Blake Bartlett

This week on the Sales Hacker podcast, we speak with Blake Bartlett, Partner at OpenView. Blake is a partner at one of the most well known SaaS venture capital firms in the world, OpenView Venture Partners, based in Boston. He spends most of his time trying to advance the product-led growth movement, both through thought leadership and investing at pioneers like Expensify and Calendly. He's been a VC since 2007, and prior to OpenView was at Battery Ventures, where he invested in companies like Glassdoor, Wayfair, and Optimizely. What You’ll Learn    Product-led growth means focusing on the end-user VCs differentiate by recognizing that they’re basically auditioning for the board A key mistake of startups is a lack of focus VPs of sales/marketing need to be flexible and willing to reinvent themselves  The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.