98. From Farm To Consumer, Old Industries Reborn PX

McIntyre Australia was founded in 2016 by husband and wife team Ned Scholfield & Racquel Boedo. The pair first started to think about creating their own fashion wool label after spending a year working together on Ned's family farm 'Glenoe' in western Victoria. A compelling story of farming, passion and fashion. There are unusual links between fashion and city development; this PlanningxChange podcast interview provides clues on how dynamic forces can create better products, environments and places. It also makes a compelling case that old traditional industries can be reborn and that such fresh changes have highly beneficial outcomes for rural and regional areas. As an aside the pair also talk about urbanism in Europe and how this can be transferred to Australia.