98: Get Personal in Tours & Activities

What this episode covers

Travellers these days want a personalised experience. An American Express survey showed that 85% of travellers wish to have a customised experience over a packaged itinerary, and they love to receive a personal touch. The same survey also highlighted that 72% of travellers would spend more time planning a trip that is tailored to their interests, and they would happily pay more for the privilege. Don’t rely on your website being the only real contact a traveller experiences until they take the tour. Add a human element prior to the trip to really show you care, it will help with word of mouth and repeat business.

Distinct summary based on available episode metadata or transcript content.