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#98 Haben Sie den perfekten Vertriebskanalmix?

EPISODE · Dec 13, 2020 · 29 MIN

#98 Haben Sie den perfekten Vertriebskanalmix?

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Beantworten Sie drei zentrale Fragen und finden Sie selbst den für Ihr Unternehmen perfekten Vertriebskanalmix. Zugegeben - bei der Antwort sollten Sie sich Mühe geben. Aber die drei zentralen Arbeitsfragen hören Sie in der aktuellen Folge des Maschinenraum-Podcasts! Die Antworten, die die Oetker-Gruppe beim Kauf von "Flaschenpost" für 1 Mrd € gegeben hat, waren eindeutig: Sie gehen zukünftig mehr direkt als indirekt. Viel Spaß beim Hören!

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#98 Haben Sie den perfekten Vertriebskanalmix?

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