#98 He scaled a mattress brand to $15M and why he'd never do it again

He built one of Canada's fastest-growing mattress brands, scaled to $15M during the pandemic, and just went through an acquisition. In this episode, Jeremiah Curvers, founder of Polysleep, breaks down exactly how he did it, from guerrilla marketing tactics in Montreal to a full retail strategy, and what every product founder needs to understand about brand trust before spending a dollar on ads.This one is a masterclass.⚡️Struggling to figure out where your business is leaking growth? Take my free 3R Framework Diagnostic. In 10 minutes, you'll discover if you need to Revamp, Reshape, or Reach ➡️ https://learn.rectified.co/brand-diagnostic⚡️Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerPolysleep’s Website: https://polysleep.ca/Polysleep on Instagram: https://www.instagram.com/poly_sleep/Jeremiah on LinkedIn: https://www.linkedin.com/in/jeremiahcurvers/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/Chapters: 01:28 Injury Sparks Idea05:25 Branding and Virality09:00 Pandemic to Exit13:05 Exit Mindset Shift17:43 Life After Acquisition25:11 Marketing Today31:45 Omnichannel Storytelling35:01 Email Life Moments38:13 Founder Trust Playbook41:55 Rapid Fire Takeaways