How to Create a Creative Business with Purpose and Intent: Lessons from Ceramicist Sherrod Faulks

On today's episode, we sit down with Sherrod Faulks, founder of Deep Black Ceramics. From tech screens to pottery wheels, Faulks shares his remarkable transition from UX design to establishing his ceramics brand. We explore how authenticity shapes his creative process, from custom glaze formulation to collection development. Faulks discusses finding creative courage through his partner's support and how his background in user experience informs his artistic vision. Through our conversation, he reveals how each ceramic piece becomes part of a larger narrative, creating distinct eras within his work. Join us for an intimate look at reinvention, artistic integrity, and the transformative power of following your passion. Listen now wherever you get your podcasts. Key Takeaways: Authenticity is the secret to standing out in a crowded creative landscape. Centering oneself is crucial for producing your best, most meaningful work. Building a cohesive brand identity and infusing personal emotions into your creations can leave a lasting impact. Embrace your unique vision and don't be afraid to be bold and take creative risks. Conceptualizing collections and eras can be powerful for creative projects. Create work that brings joy and pleasure to yourself and others. Understand the deeper "why" behind your creations to align with your values. Custom design and formulate glazes to produce unique, beautiful pieces. Discover your passion and create meaningful work that reflects who you are. Chapters: 00:00 Introduction to Sherrod Faulks and His Journey 04:45 The Influence of Cooking on Sherrod's Life 10:20 The Evolution of Slice and Tort 13:11 The Birth of Deep Black 16:59 The Connection Between Clay and Self-Discovery 21:45 Creating a Centered Environment for Creativity 25:01 The Art of Collections in Clay 32:37 Finding Authenticity and Inspiration 39:14 Designing with Purpose and Emotion 45:51 Future Endeavors and Creative Visibility 52:47 - Conclusion and Sherrod's Parting Thoughts CONNECT WITH OUR GUEST:Discover more of Sherrod Faulk's work: deepblack.shopShop Deep Black: https://deepblack.shop/  KEEP UP WITH MARTINE:Website: martineseverin.comInstagram: @martine.severinFollow This Is How We Create: thisishowwecreate_Subscribe to our Newsletter: Martine's Substack CREDITS:This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Episode research by Braila West.