98: Leaders Lead

In this episode, Tim and Randy will dive into the leadership side of gym ownership and talk about how the business side of personal training or fitness coaching has evolved from being more of a hobby-oriented operation to become more professional and well organized. Since the 80s, the perception people had of personal training as a profession had a beach body vibe to it, but with time, it’s become important for fitness business owners to focus on building formidable business and leadership skills to keep running their business successfully in the industry.When most fitness business owners set up their businesses, they have a grandiose idea of what the business is going to be like. They see it growing tremendously to become a cash cow for them without them specifically putting in much effort, but then a few years later, they find themselves in a horrible position with the business not growing much or even being at the verge of collapse. That’s when they start looking for all sorts of solutions, and sometimes the solutions don’t work out (if they’re coming from “experts” who have no idea what they’re doing), or they’re lucky, and they come across coaches like Tim and Randy who can help them revive and grow their businesses long into the future.The one thing that fitness business owners should do to ensure their businesses are never in that kind of trouble is ensure that they are the best leader their business can have. And the first step would be to move away from the “Do as I say, not as I do” kind of mentality. That’s exactly what Tim and Randy will help us achieve by sharing their insights on how a gym owner should lead from the front of the pack by setting a game plan that their employees can follow. If you’re an existing or aspiring gym owner, you won’t wanna miss this episode.Key Takeaways:The negative connotation around the word personal trainer or fitness coach (01:58)The misconception of the four-hour work week type of thing (05:39)How you do one thing is how you do everything: How a gym owner should handle their business (08:08)If you're the smartest person in the room, you're in the wrong room (10:29)The weekend work conundrum (12:35)Are you the type of person you want your clients to be? (18:43)Your employees should emulate from your leadership and success (22:55)Additional Resources:www.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.PFMarketingSolutions.com/Automationwww.ProfitGPS.comwww.PFMarketingSolutions.com/Call--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!