98: Marketing Your Short-Term Rental In 2026: The Spider Web Strategy

Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spider web” model. Plus, real-life examples to keep your guests in your web, before and after they book.Time-stamps:I want to feature you on Brand & Market’s 100th episode! (1:00)Wednesday Wins (3:26)What’s changed about marketing (5:45)The marketing spider web model (7:40)The discovery phase (10:20)The trust-building phase (17:02)20% off your annual subscription of Lodgify (20:48)The conversion phase (31:08)Continue to market after they’ve booked (38:40)Mentioned in This Episode:Leave me a voicemail for the 100th episode of Brand & Market: https://www.speakpipe.com/brandandmarketEpisode 53: How I’ve Earned a Perfect 5 Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/53-how-ive-earned-a-perfect-5-star-rating-on-myUse code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifySweet Adventures: Boutique Vacation Rental Management: sweetadventures.netSeth Bolt: instagram.com/drsethboltTori Bolt: instagram.com/toriboltConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling