98. Mission-Driven Brands Win at Retail With Jeffrey Hollender, Sustain Natural and Seventh Generation

98. Struggling to compete against billion-dollar CPG giants? If you think you need a bigger budget to win shelf space, you're playing the wrong game. In this episode, I sit down with Jeffrey Hollender, founder of Seventh Generation and Sustain Natural, to unpack how mission-driven brands can outperform larger competitors by aligning values, shopper insight, and fact-based selling. We explore how authentic purpose builds loyalty, drives larger basket sizes, increases store traffic, and earns retailer trust. You'll learn why values must be embedded into culture—not just marketing—how to use data to prove contribution beyond velocity, and how bold decisions with retailers can strengthen your long-term brand equity. Download this episode's free strategic guide to help you clarify your mission, strengthen your selling story, and compete at retail with confidence. Then listen to related episodes to go deeper into fact-based selling, retail partnerships, and category leadership. If you want sustainable growth, this is your blueprint. Get instant access on the show webpage: RetailSolved.com/session98