#98: Newsletter, die gerne gelesen werden (und verkaufen!): So gelingt's episode artwork

EPISODE · Jul 16, 2026 · 11 MIN

#98: Newsletter, die gerne gelesen werden (und verkaufen!): So gelingt's

from Marketing ohne Marktgeschrei · host Sonja Mahr

Vielen Newslettern geht es leider so: Siewerden weggeklickt, auf später verschoben oder direkt gelöscht. Das ist einerseits enormschade, denn die Schreiber*innen machen sich (hoffentlich) Mühe damit, um etwas Lesenswertes auszusenden, das dann gar nicht ankommt. Andererseits ist es aber auch geschäftsschädigend, denn ein Newsletter, der nicht gelesen wird, kann auch nichts verkaufen. Und genau das kann dieser Kanal eigentlich ausgezeichnet. Was aber unterscheidet Newsletter, die weggeklickt werden von denen, die geöffnet und gelesen werden?Was braucht ein Newsletter, um zu verkaufen?Was kannst du überhaupt in deinen Newsletter schreiben?➡️ Darum geht's in dieser Folge.Empfehlung: Welche verschiedenen Newsletter-Formate es gibt, wie du solche schreibst, die informieren (und worüber) und solche, die verkaufen, lernst du auf kurzem Wege in meiner Sichtbar-ohne-Marktgeschrei-Suite, dem Rundum-Paket für deine Sichtbarkeit auf ruhige Weise. 💎 Aktuell noch zum Aktionspreis. Hol dir hier gerne deinen Zugang, bevor er endet. Mehr Infos über mich und meine Arbeit findest du auf meiner Website sonjamahr.de---Hat dir die Folge gefallen? Empfiehl sie gerne weiter und/oder schenke mir eine positive Bewertung. Das hilft sehr, damit der Podcast mehr Menschen angezeigt wird, für die er ebenfalls interessant sein könnte. Danke für deine Unterstützung! 💜

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#98: Newsletter, die gerne gelesen werden (und verkaufen!): So gelingt's

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