#98: Start With 'WHO', Not 'WHY' With Steve Waddell, CEO of Nasoni and Award-Winning Author

From Setback to Purpose: Why Leadership Starts with Who, Not Why We've all heard that great leaders "start with why." But what if that's not enough? What if the real key to success isn't why—but who? My guest, Steve Waddell, believes that true leadership transformation begins with understanding who you serve and who you are at your core. As the founder of Nasoni, he started with a simple problem—making it easier to rinse your mouth at the sink. But in the process, he uncovered a much deeper mission—one that would change lives. Steve's entrepreneurial journey has been filled with resilience and grit. Just as he was preparing to launch his MVP, a 25% tariff on Chinese imports wiped out his entire $50,000 marketing budget overnight. Instead of folding, he adapted, proving that the right mindset—not just the right idea—determines success. In this episode, we dive into why starting with who builds stronger businesses, deeper connections, and a leadership style that leaves a lasting impact. Don't miss this conversation with a true visionary. 👉 Connect with Steve Waddell: 🔗 LinkedIn: linkedin.com/in/stevewaddell 🌐 Company: Nasoni.com 🌍 Personal Site: SWaddell.com   🎧 Tune in now—because who you are matters more than why you start.   Have you subscribed to GRASP Confidence Podcast? ⭐ ⭐ ⭐ ⭐ ⭐ Don't forget to leave a review and tune in weekly for amazing conversations with world-class guests. 🎙️ Available on Apple, Spotify, iHeart Radio & Amazon/Audible 👉 Share your favorite episodes on your social networks and with friends!      Follow our host, Tara LaFon Gooch: Book: How To GRASP Confidence & Own Your Power is available on Amazon. Grab your copy today for a confident tomorrow! Speaker Community: Join Tara's global speaker community and step on stage with confidence: Talk Your Way to the Top LinkedIn: Follow Tara LaFon Gooch on LinkedIn Website: Visit Tara's website to learn more about her work: TaraLafonGooch.com Branding Services: Want to grow your brand and expand it massively? Visit Tara's company website to learn about our services: BestBranding.Solutions   Hire Tara to speak at your next event!