#98 – Swimming against the current to champion a values-led sales culture w/ Alan Versteeg

This week on The Sales Transformation Podcast Phil is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters.  Alan had a rough start in sales – he was fired from his first four jobs! It wasn’t until he completely transformed his mindset that success started to follow: he realised that successful salespeople are successful because of their values, not because of learned behaviours.  Highlights of the discussion include: [01:29] – Fired from your first four sales jobs? Maybe you're not treating it as a profession [14:11] – Using tactful audacity to challenge a client's RFP and start a school of values [26:41] – Stop saying you're customer obsessed and show where you demonstrate it  Connect with Philip Squire on LinkedIn https://www.linkedin.com/in/philipsquire/   Connect with Alan Versteeg on LinkedIn https://www.linkedin.com/in/alanversteeg/  Sign up for our Sales Transformation community –  https://info.consalia.com/consalia-community    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today -   https://www.consalia.com/mindset-survey/?utm_medium=podcast&utm_source=transistor&utm_campaign=tl23