98: TZ Interview - Lance Jones / Conversion Optimization

Justin and Jason speak with conversion expert Lance Jones about the three fundamental questions that need to be asked to optimize conversion and the tools required to answer those questions.

Episode metadata supplied by the publisher feed · Published Jan 7, 2011

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techzing techzing TechZing is an informal bi-weekly chat show aimed at entreprenures and hackers interested in creating their own web app startup. The show is both educational (with practical advice) and conversational.

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Justin and Jason speak with conversion expert Lance Jones about the three fundamental questions that need to be asked to optimize conversion and the tools required to answer those questions.

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