98. Why I closed a fitness studio that I loved

In this episode, we’re getting real about Elise’s decision to close the Beverly Sweat Fixx studio—and how it came down to a tough, numbers-driven call. Even with an amazing community of clients and a lot of love for the space, the data was telling a different story. Elise shares how rising costs, inconsistent traffic, and performance that didn’t match up to other locations made it clear that something had to change. It wasn’t about the vibe or the people—it was purely a business decision based on what the numbers were showing.We also dive into the emotional side of making a decision like this—because closing a space filled with memories is never easy. Elise opens up about how she navigated supporting her staff, communicating with the community, and ultimately staying focused on the bigger mission. If you’re an entrepreneur facing a big shift or tough call, this episode is packed with real talk, lessons learned, and a fresh perspective on how letting go of one piece can actually make your business stronger.Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/