984: A Deep Dive Into Understanding Intent Data & Its Applications
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You’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understanding of all its use cases. To understand the full scope of what intent data can do, we’ve brought on a team of experts to each share their experiences. Members of this roundtable discussion include: Michael McCunney, Vice President, Marketing at Revenue Analytics, Inc. Lisa Sharapata, CMO at BoostUp.ai James Gilbert, Head of Marketing at CRMNEXT Millie Resnick, Vice President Product Marketing at Bombora Kerry Cunningham, Product Marketing at 6sense Robin Izsak-Tseng, VP of Revenue Marketing at G2 What we discussed: A deep dive into understanding intent Breaking down different types of data How intent data can help an organization Gathering evidence that a prospect is in-market Mapping intent data in order to operationalize it This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here. Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.
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