985: Buyer-First Sales, with Ross Rich

Ross Rich is the founder and CEO of Accord. On today's episode we dive into the topic of buyer-first sales. We start with defining buyer first sales and then dig into why it is antithetical to the methods that most SaaS sellers are using today. Then we talk about how the buying process is increasingly complex and how buyers have more internal red tape than ever before. Finally we get into why sellers who don't partner with buyers and guide them through the buying journey will lose deals to competitors that do. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast