988: Sales Enablement 3.0, with Roderick Jefferson

What this episode covers

Roderick Jefferson is the VP of Field Enablement at Netskope and author of a new book titled Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. On today's episode, Roderick shares tips and best practices from his book. We dive into what the ultimate purpose of sales enablement is, which Roderick says is to partner with sales leaders to build and execute on strategies that achieve two goals: decrease ramp-up (time to revenue) and increase productivity. Plus, we dig into why Roderick believes that if your sales enablement team is still enabling sellers to focus on selling products, services, or even solutions, then you are doing them, your company, your prospect, and your customers a disservice. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

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Frequently Asked Questions

How long is this episode of Sales Strategy & Enablement by Revenue.io?

This episode is 41 minutes long.

When was this Sales Strategy & Enablement by Revenue.io episode published?

This episode was published on October 28, 2021.

What is this episode about?

Roderick Jefferson is the VP of Field Enablement at Netskope and author of a new book titled Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. On today's episode, Roderick shares tips and best practices from his book. We dive into...

Can I download this Sales Strategy & Enablement by Revenue.io episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.