99: 5 Ways to Marketing your Non-profit Organization

What's up, creative hustlers! Steven here from Impact Hub, Siracusa with another bonus episode! Today I'm talking about 5 ways to marketing your non profit organization [00:31] What's up Creative Hustlers! Steven here! Talking about 5 Ways to Market your non-profit organization! [00:55] in 2009, Steven started a non-profit called SDEAG - The San Diego Entertainment & Arts guild [01:25] It's all about bringing together the entertainment industries in San Diego. [02:00] Steven is working on San Diego Jazz Compilation. [02:15] Most non-profits don't have a budget, or even a marketing person. [02:31] Number 1: Don't just have a mission statement, have a BRAND PROMISE! [03:20] It's difficult to operate a non-profit where you don't make a profit. [03:38] Number 2: Know who you're marketing to! [04:00] You need to know your audience types. [04:43] Number 3: Create a brand ambassador program. [05:05] Peer to peer marketing works really well with non-profit groups. [05:50] If you have a brand strategy, you can attach to emotional triggers to help your marketing. [06:18] Number 4: Engaging with thought leadership and content marketing. [06:40] The most impactful nonprofits are leveraging this idea of community and modern marketing tactics to drive their strategy. [07:30] There is no better way to build trust and authority then being being a podium, or with a pen in your hand! [07:57] Number 5: Be a social story teller. [08:10] Look at CONY 2012, or the ASL Ice Bucket Challenge. [09:30] Hope these tips are helpful! Let me know on Twitter! [09:45] Don't forget to visit us at TheCreativeHustler.com, or LatinandCode.com! [09:51] Peace Out, Creative Hustlers! [09:56] Melissa's Moment of Hustle