99. Babba Rivera on Her Journey From Uber's Head of Marketing to CEO of a Next-Gen Marketing Agency

We’re joined by ‘Cool Girl’ Babba Rivera, Uber’s former Head of Marketing, an award-winning Brand Marketing Professional, and CEO of bybabba - her very own brand marketing agency. Babba has also been featured in the 2016 Forbes’ list of the top “30 Under 30” for marketing and advertising, ELLE, Vogue, and various other print and digital media. Babba is the definition of a trailblazer, so it’s no surprise that she’s one of the panelists for our Pitch Your Biz Competition with ELLE. Tune in to hear Babba’s inspirational journey from Uber’s visionary Head of Marketing to risking it all to answer the entrepreneurial call. We’re picking Babba’s brain for all things marketing, building a global business, and finding balance between work and life.  This episode is brought to you by ELLE, iconic lifestyle brand, and the world’s largest women’s fashion magazine. We’ve partnered with ELLE for their 75th anniversary to celebrate women entrepreneurship. Submit your business pitches to our Pitch Your Biz Competition at bossbabe.com/elle.   Follow Us: @babba @bossbabe.inc @iamanatalie