#99 Being a B2B Influencer Strategist: Insights from Lucinda Henry

On episode #99 of the 2B Bolder Podcast, I dive deep into B2B influencer marketing with Lucinda Henry. Lucinda is an award-winning, industry-recognized marketing strategist and a long-time supporter of this podcast; she brings her wealth of experience and creative prowess to our show.Topics covered include:- Demystifying B2B Influence: Lucinda breaks down what it means to be a B2B Influencer and the intricacies of working as a B2B Influencer Engagement Strategist.- Insider Insights: Discover the untapped opportunities and overlooked aspects of influencer marketing.- Strategic Wisdom: Lucinda shares invaluable advice for companies navigating the complex world of influencer partnerships.- Success Toolkit: Learn the essential skills needed to excel in this dynamic field.- Future Forecast: Get a glimpse into the evolution of B2B influencer marketing in the coming years.- A Journey Through Adobe: Lucinda reflects on her experiences at Adobe and her love of data.- Empowering Advice: Lucinda addresses self-confidence challenges and risk-taking for women building their careers.- Wisdom for the Younger Self: Lucinda shares what she would tell her 20-year-old self.- The Essence of 2B Bolder: Lucinda's take on what 2B Bolder truly means.Tune in to be inspired by Lucinda's journey, innovative strategies, and down-to-earth wisdom. Whether you're a budding influencer, a marketing professional, or someone passionate about the power of storytelling and influence, this episode is full of insights and inspiration.Resources:Lucinda Henry on LinkedInTwo Shallow Pockets on PinterestTwo Shallow Pockets websiteSee the full library of Women in Business and Tech Career podcasts Lucinda Henry's Career Tips for Women TranscriptThe 2B Bolder Podcast provides first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators.