99. Beta, 1-1, Launching or Evergreen? The Natural Progression for Growing + Marketing Your Coaching Program or Online Course

What’s the natural progression for growing and marketing my coaching program or online course? The truth is, there’s no one right way to do it - even though you’ll probably hear many other coaches and gurus telling you that you have to do it their specific way.  There’s a lot of strategy involved in choosing the right next step for your business. And not all strategies are right for your stage of business-building. There’s a difference between Beta launching, live launching, and evergreen launching. Listen in today to hear the difference between all three so you can make the best decision about what to do next in your faith-filled coaching or course-based business so you can build it in a sustainable and profitable way! BETA LAUNCHING The ultimate goal for a BETA launch is to get your first clients and to prove that your offer will sell. Typically you’ll start with people you know and build a connection in a 1:1 setting. Because you’re just starting out, you’re most likely spending time with them in a setting where you can build a relationship with them, so you can then build a group program or a course. This stage is typically more low-stress and is more about you building your program versus selling and making money. Doing this phase well means getting to the launching stage faster and easier, so don’t get stuck in the BETA phase! LIVE LAUNCHING The next phase for most coaches and course creators is to live launch. Taking what you learned in your BETA launch, you now begin mastering the sales process by selling what you have created - a group coaching program, a course, or even a 1:1 program. Doing this phase well will set you up to begin selling on evergreen, which is the next step in scaling your business. EVERGREEN LAUNCHING  This is the passive business model that everyone talks about - the Holy Grail of your business. The truth is, it isn’t 100% passive, but you can begin to step back from all the details of your business and begin to take your business to the next level. Read More... EPISODE LINKS Get on my email list so you can hear all about our 100th Episode celebration!! We’re having a Podcast Party all week long and you don’t want to miss it! Click here for info about my FREE Masterclass: Build Your Online Business Around Your God-Given Calling. Learn how to shut down the fear and claim the faith while booking out and building your God-Given online coaching or course based business in the next 90 days! Just starting out or ready to scale? You don’t want to miss this free class! The Selah Collective is accepting new applicants this month! We only open up 5 spots for faith-filled coaches and course creators each month, so make sure to apply so you don’t miss out. It’s a wonderful time to get started with our team before the fall comes and business is back to booming! As a Christian Business Coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community and connect with other entrepreneurs who are Wild + Radiant just like you! Follow Ashley June Co. on Instagram Subscribe and leave a review on Apple & email me a screenshot at [email protected] to get a FREE Coffee!