#99. Between Teetotal and Tipsy: The Lost Art of Small Beer

Send me a message 🤗James Grundy, co-founder of Small Beer, joins me to share the fascinating story behind reviving a brewing tradition that vanished over a century ago.After several years building a gin brand, James & partner, former Fuller's brewer Felix James, set out to revive "small beer", historically consumed for nutrition and hydration, with an upper limit of 2.8% ABV. Their mission: to create the perfect middle ground between teetotalism and the spectacular hangovers from increasingly strong craft beers, has now grown into a B Corp-certified brewery that has revolutionised water usage and is now launching across 450 M&S stores.0:00 A brief history of Small Beers5:40 Bringing back a lost art9:02 Finding a market11:14 70% lager17:53 The Small Beer range22:50 Brewing up to mid-strength25:32 Dry Floor policy28:05 Long lagering & other challenges29:38 Collaborative brewing & B Corp status31:40 Launching into 450 M&S stores34:20 Retail support35:33 The mid-strength movement42:06 Finding Small Beer43:20 The BBQ-QTRY SMALL BEER*  //  @ORIGINALSMALLBEERWE ALSO TALK ABOUT: Maison Sassy Cider*BEST EPISODE TO CHECK OUT NEXT#74 - 50% of drinkers prefer going for two: How ‘coasting’ is changing the way we moderate===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.