#99 Dan Machen - Behavioural Science

Daniel catches up with Dan Machen of Lionize. Bringing years of experience from the advertising industry in London, the behavioural science expert now heads the strategy at Lionize, giving the agency a significant point of difference in the market. Daniel and Dan deep dive into the topic of behavioural science, discovering why people make decisions and determine how businesses can use this knowledge to align their beliefs to its customers.