99 | From Contractor’s Kid to Marketing Powerhouse: McKena Harless’ True North Strategies for Growth

Show Information Episode Number: 99Date: August 4, 2025Duration: 40:06Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] Contact InformationGuest: McKena Harless Company: True North Strategies Guest Website: PickTrueNorth.com SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese is joined by McKena Harless, founder of True North Strategies. McKena shares her journey of growing up in the trades, learning the family HVAC business from the inside out, and how those experiences shaped her mission to help home service businesses grow through smarter marketing and operational strategies. She dives into the realities of contractor marketing, the importance of building a clear vision for your team, and why every business needs a CMO-style presence—even if they can’t afford one full-time.Whether you’re a business owner looking to level up your marketing, create stronger operational systems, or simply find more balance in your business, McKena’s story and insights will inspire and equip you for your next stage of growth.TakeawaysWhy home service companies struggle with marketing and how to fix itThe six marketing pillars every contractor must focus onHow to move from reactive to proactive marketingBuilding vision and culture for your teamWhy True North Strategies is designed to be a CMO and COO solution for growing businessesChaptersGrowing up in the trades with Daffin Cooling & HeatingLessons learned from Service Nation and Lemon Seed MarketingThe birth of True North StrategiesMarketing mistakes contractors makeDiagnosing your business for true growthHow McKena and her father Tom are helping businesses as a dynamic teamKeywords#FreedomBlueprintPodcast #HomeServiceBusiness #HVACMarketing #PlumbingBusiness #ElectricalBusiness #TrueNorthStrategies #McKenaHarless #JustinDeese #BusinessGrowth #MarketingStrategy #ContractorSuccess