99 - How to Harness the Power of Your Story| Feat. Chris Rawlings

How to Harness the Power of Your Story   Have you ever met a travel digital nomad? Have you ever wanted to be one? Have you ever wanted to use your life experience to shape your e-commerce future? Chris Rawlings joins Khierstyn on a deep dive into his experiences. A tale which leads him to San Francisco in search of new VC (venture capital) investors for his next big idea.   The Spice of Life; Using Story to Elevate Products   Three years ago, Chris was working in the solar industry as an employee. He started as a scientist though he felt like he needed to know business to control his destiny. He found himself gravitating towards roles that were more and more business related.   Business tired Chris and left him wanting more. In a rush of adrenaline he looked up the most beautiful country in the world. At that time, with that search feature, New Zealand topped the charts. Like that, he booked a one way trip.   The journey began, and what a story! 2 and a half years ago he sold all his possessions, quit his job, shifted into a minimalist lifestyle. Chris moved to New Zealand, bought a motorcycle and started wandering.   Traveling Digital Nomads   Chris captivates with his stories of the network of traveling digital nomads. He met individuals who operated mobile businesses like him, going from coffee shop to coffee shop. People running digital marketing, e-commerce, SEO and Amazon business like his.   The Philippines, Bali, Indonesia and other areas see a high volume of these digital nomads. Individuals who enjoy traveling and working for themselves. A network of experiences waiting to happen.   "Is this your thing?" Chris asks of the audience, "Then book it and just go."   Luck + Hard Work = Success   From humble and alone to capitalizing on a network of knowledge Chris began to build his team. His first business went from nothing to a two million dollar evaluation, nothing to snort at.   It was captivating to see this new and unique market that he hadn't before. Small, niched, fast growing businesses that cater to small to medium sized businesses. The same niche he was in.   He tells us about the amazing diversity and ingenuity. Nearly anything you could think of had it's own niche and service.   It was the process of building his business and expanding abroad that lead to his most well-known venture - Judolaunch.com   Judolaunch.com - The launch platform for e-based brands.   Chris explained that there are generally 2 ways to expand your business.   Horizontally By releasing product after product to continually generate new income. Globally When you have a channel that works, it's easier to recreate the same platform in other markets. Fundamentally, JudoLaunch gets your product into the hands of customers in the global Amazon market to jumpstart your products' rankings.   Would Judolaunch.com be a SaaS (software as a service) or an Agency?   Chris indicated that his intention with Judolaunch.com was to offer a full service agency. By starting out with this model they were able to get business and fill quotas.   They began investing in the systems and processes needed to automate and improve. Chris ventured into San Francisco and software development as Judolaunch.com developed into an SaaS tool.   "That's where all the real growth is!" Chris exclaimed.   What to give up to raise what you need.   In San Francisco,starting from scratch, Chris has been working to get as many meetings as possible. He explains that it comes down to only a few things.   Do...