99. Meta Ads Made Easy: How to Get Started + What’s Working in 2026 with Luan Jardine

Think running ads requires a massive budget or a huge following? Think again. In this episode, I'm joined by my friend and Facebook and Instagram Ads expert Luan Jardine for an honest conversation about what it takes to run ads in 2026. We cover the real numbers, the common misconceptions that keep entrepreneurs stuck, and *exactly* how to build your first campaign—even if you've never touched Ads Manager before. We also get into the new Meta updates, how to use AI features strategically (and when to ignore them), and the ethical questions around advertising that most people are afraid to ask… Luan is a Facebook and Instagram Ads Expert who helps changemakers reach their dream audience. She's a strong believer that by connecting entrepreneurs with the right audience through advertising, they can be wildly successful. She's managed hundreds of thousands of dollars in ad campaigns and achieved a cost-per-lead as low as $0.50—19x lower than the industry average. Click play to learn: How to start running ads on just $5/day The exact campaign structure beginners should use  How to nail your audience targeting, including when to use interest-based, lookalike, and demographic targeting Key platform changes and what’s working in 2026 How to navigate Meta's new AI features without compromising your values or losing control of your brand   Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!  Join the priority waitlist for Sales Liberation: megansmyth.com/waitlist Book a free Clarity Call Join the next round of Sales Liberation Say hi on Instagram or tag @saleswithmeg Join our email community Full show notes and links from this episode   If you enjoyed this episode, you might also like: How to Validate & Sell Your First Digital Product in 90 Days (Even with a Tiny Audience) with Krystle Church How to Create an Offer That Sells Itself (No Convincing Required)