99. Mexico as a "home market" for the NFL

In a collaboration with Convergence Lab from ASU and the Pittsburgh Steelers, Andrés Martínez (USMF Board Member and professor at ASU) and Jonathan Mancuo (Event Marketing Manager at the Steelers). The conversation goes about how the NFL, and particularly the Steelers, are looking at Mexico as an opportunity for marketing and engagement for football. They can now consider it "home market", so it is very interesting to hear what teams with millions of fans are planning to capture their attention.